Aussie shoppers want real-time help online
The majority of Australian online shoppers welcome real-time help during their purchase process and more than half are in favour of live chat, a new survey claims.
View ArticleMizuho Bank aims for personalising digital customer service through live chat
Japanese banking firm, Mizuho Bank, is hoping to connect with customers in a more personalised way after signing up to use LivePerson’s live chat software.
View ArticleCMO's top 10 martech stories for the week - 20 October
All the latest martech and adtech news from Campaign Monitor, LivePerson, InMoment, Integral Ad Science, Oblong, PicScout, Freshdesk, Airmarket, Leanplum and TapFwd.
View ArticleFoxtel debuts in-app messaging chat to improve customer service
Foxtel customers are now able to talk to customer service agents via their mobile app in real time following the pay TV’s rollout of in-app messaging technology.
View ArticleAustralianSuper launches chatbot, live messaging
AustralianSuper has launched its chatbot, ‘Ash’, following the soft launch of its in-app messaging platform in December last year, which has seen more than 50,000 messages sent, and the achieving a 92...
View ArticleCMO's top 8 martech stories for the week - 7 June 2018
All the latest martech and adtech news this week from Pegasystems, Integral Ad Science, Domo, LivePerson, Adobe, SoundCloud and more.
View ArticleBankwest touts customer satisfaction rise with new in-app messaging service
Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.
View ArticleCMO's top 8 martech stories for the week - 13 December 2018
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
View ArticleWhen brands make chatbots too personal
Brand owners often talk about their brand having a personality. Some are sassy, others are authoritative, and a few are cheeky. But when it comes to bringing the brand to life through a chatbot...
View ArticleWhy channel-based marketing is becoming obsolete
Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots,...
View ArticleStudy: Consumers want to direct message with brands
Consumers globally are demanding brands offer them direct messaging as a way of communicating, a new report claims.
View ArticleCMO's top 8 martech stories for the week - 28 November 2019
All the latest martech and adtech news this week from Sprinklr, LivePerson, PayPal and Honey, Integral Ad Science and ADmantX, Tapad and Lifesight, Swiftpage, Marin Software, and GroundTruth.
View ArticleWhy Bupa tapped WhatsApp for new customer messaging channel
Looking to create a point of difference on customer service, health fund, Bupa, has launched a WhatsApp messaging channel that customers can use instead of waiting on hold.
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